Chaider
X Chai Salon Dragon
“Our goal is to create an International Cola to represent the heart of Asia! A new Hiroshima souvenir, for the new Hiroshima.”
The latest product to hit the Japanese tourism industry hails from Onomichi City in Hiroshima Prefecture. The Chai Salon Dragon (Onomichi City, Tsuchidou 1-9-14, Hirofumi Murakami, Proprietor) has started selling a bottled version of the local favorite “Onomichi Chaider,” a tea-flavored Japanese cider. It's soon to be a must have Hiroshima souvenir!
Chaider is made from Japanese Green tea and Japanese cider. Since its inception three years ago, Chaider has quickly become one of the most recognizable products in Onomichi. The original Chaider? bottle is no longer in production but now, through an agreement with the makers of Kodomo Biiru (Tomomasu Beverage Company, Saga Prefecture), Chaider is once again available to the public at large! Now that retail production of Chaider? has started, Chai Salon Dragon is focused on building relationships with resellers; cafes, rest stops, airports, kiosks and more, wherever souvenirs or lifestyle drinks are sold.
About Concept / Product Maker (Chai Salon Dragon
in Hiroshima)
The Chai Salon Dragon is a famous Onomichi tourist spot and a popular
spot for couples and singles alike. In 2004, Hirofumi Murakami and
Kenji Matsumoto first started the Atelier Dragon. Murakami and Matsumoto
wanted to make use of their experience abroad, Murakami in Germany
and Matsumoto in the United States, to create a new kind of business.
The Atelier Dragon served as a meeting place for members of the new
Japanese sub-culture and proprietors and customers alike contributed
to the direction of the cafe. That collaboration has led to the creation
of Chaider?.
To Murakami, the goal is “to offer a product that reflects the collaborative
atmosphere in Onomichi, a product that transcends the stagnant image
of the current Japanese economy.
HISTORY
2003 Cafe launch
2005 First cup of Chaider is sold Chaider Green: Japanese
Ryoku-cha and Maccha blended with Japanese cider Chaider Orange: Black
tea and passion fruit with Japanese cider
2006 Sales of Chaider
Package Set begin Chaider Set is a package of Japanese green tea and
Japanese cider Customers were required to prepare the Chaider at home
2008 Sales
of the Chaider bottle begin.
Product Information
Name: Chaider Bottle
Volume: 95ml
Price: 390yen
Seller: Chai Salon Dragon
Types
Souvenir Set: 2 Bottle Set Japanese Furoshiki Edition (4 colors) Limited Production
200 Units (1200 yen)
3 Bottle Set: Premium Set (1390 yen)
Press&Media
Archives
MAINICHI TV
CHUGOKU Newspaper 2008/5/1 [PDF]
ASAHI Newspaper 2008/5/1 [PDF]
Sankei News Paper [PDF]
MAGAZINE
ANA
DIME
ORANGE PAGE
OZ MAGAZINE
DATE PIA
TJ HIROSHIMA
TOWN OKAYAMA
WINK
HANAMARU
LIVING
EXCITE NEWS
HIROSIMA TV
RCC EVENING NEWS
TSS
PR on YOU TUBE (Chaider Celemony 2005)